Unlocking the Power of Projection and Sillage for Your Best Scent Story

Whether it’s the glamorous elegance of your favoriteCarolina Herrera perfumeor the adventurous confidence of Creed, you know that your fragrance is telling a story. How your story is perceived and understood by others is critical. The best scent stories require an understanding of how a fragrance performs and getting the most out of it. Performance 101 Whether you’re…
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